For owner-operated businesses

Know what your books
already know.

PIRP is a financial co-pilot for small businesses. It connects to QuickBooks and the other systems you already run, keeps watching them, and tells you the few things that actually need a decision — so you never have to go looking for a problem.

Take Preflight ↗See how it works

Preflight is a free four-minute check. Answer a few questions about your business and see where your instincts are right — before you connect anything.

Daily PIRP

TUESDAY · 06:04Z · SYNCED 4 MIN AGO
Ask PIRP anything…
Revenue TTM
$1.84M
↗ 6.2% VS LAST YEAR
Gross margin
41.8%
↘ 1.4 PTS SINCE MARCH
Cash runway
74 days
BOOKED + COLLECTIONS
Needs your attention4 ACTIVE · 23 WATCHED
7700
Nine jobs finished in July were never invoiced — $9,240.
One billing problem, nine instances. Fixable this afternoon.
7700
Drain cleaning ran negative on its last three jobs.
Materials up 14% since March; your price hasn't moved. $46K a year.
7600
Last reconciliation was 62 days ago.
Until this clears, PIRP won't state a margin figure.
1200
Deposit on jobs over $2,500 — accepted March 4.
Predicted +11 days of cash. Measuring through April 30.
Cash positionMONTHLY
FEBMARAPRMAYJUNJULAUG
Wealth gap
$310K
↗ CLOSED $46K THIS QUARTER

Connects to the systems already running your business

QuickBooksJobberShopifyMetaGoogle
PIREP · FILED IN FLIGHT
UA /OV KSTL 090015 /TM 1642 /FL 085 /TP C210 /SK BKN038 /TB LGT-MOD /RM FCST SAID CLR

A pilot report. Filed from the air, in the air, because the forecast said clear and it wasn't. Nobody on the ground could have known. PIRP is the same instrument pointed at your books — not what the plan said, what's actually out there this morning.

PIRP borrows its language from aviation — three words carry almost everything you'll see.

SquawkSomething PIRP found

A problem in your numbers, sized in dollars, traced to the exact jobs or accounts it came from. It needs a decision from you — not work, judgement.

ClearanceSomething PIRP needs

A fact only you have, or a bit of bookkeeping only you can do. Each one names what it unlocks, so you can see why it's worth two minutes.

In flightSomething you decided

A change you accepted, with a predicted effect and a date. PIRP is measuring it right now and will come back with the result.

The rest — Heading, Flight Plan, Logbook, Hangar — is just where things live. It takes about a day to stop noticing.

How it behaves

It runs whether or not
you log in.

Most software waits to be asked. PIRP works the other way round — always watching, rarely interrupting.

It never stops watching

Invoices, jobs, and orders land the moment they happen — and every figure is recomputed on top of them, in full. Not a report that refreshes. A position that's always current.

Decides what's worth saying

Detection is the easy half. PIRP holds back what isn't worth your judgement, folds nine occurrences into one problem, and never raises a declined item twice.

Measures whether it worked

Everything you accept gets a predicted effect and a window. When the window closes, PIRP reports what actually happened — including when it was wrong.

Why one app isn't enough

Your tools don't talk
to each other. PIRP reads
all of them at once.

Your accounting software knows what you billed. Your job or order software knows what you delivered. Neither one can tell you the difference — and the difference is usually where the money is. Three examples:

JOB → INVOICE
Jobber says you finished $40,000. QuickBooks says you billed $31,000.
Neither is wrong. The $9,000 gap is work you delivered and never invoiced — money nobody owes you, because nobody was asked.
ORDER → COST
Your best seller and your most profitable product aren't the same thing.
Shopify knows what moves. QuickBooks knows what it costs. Margin per item only exists where the two are joined.
SPEND → CAPACITY
Ad spend is climbing and your crew is already booked solid.
PIRP won't tell you to buy more leads you can't service. It says the opposite, and tells you why.
What it watches

Everything your books
touch, checked at once.

This is the full standing set — cash, billing, margin, demand, crew, customers, risk. They don't take turns and they don't wait to be asked. Hover to stop the list and read one.

35
checks running continuously

New ones ship without you doing anything.

Not all of them apply to you. A check with no data behind it simply doesn't fire — there is nothing to switch on, nothing to configure, and nothing to get wrong.

CASH
Cash runway

60 days out from booked work, aging and payables

CASH
Tax set-aside

Rolling estimated liability against reserved cash

MARGIN
Price pass-through

Costs up, price unchanged, month by month

LEAKAGE
Subscriptions still billing

Charges for services you stopped using

MARGIN
Vendor rate creep

Rates that moved without anyone telling you

OPERATIONS
Capacity ceiling

Whether you could even take more work

STRATEGIC
Owner pay reality

What you take out against what the job is worth

STRATEGIC
Seasonal pre-positioning

February raised in October, when you can act

RISK
Vendor concentration

One supplier holding the whole operation up

OWNER
Owner hours

Where your time goes and what it actually pays you

LOOP
Forecast accuracy

PIRP graded against its own predictions

MARGIN
Price elasticity

How your own customers respond to your price

CASH
Cash runway

60 days out from booked work, aging and payables

CASH
Tax set-aside

Rolling estimated liability against reserved cash

MARGIN
Price pass-through

Costs up, price unchanged, month by month

LEAKAGE
Subscriptions still billing

Charges for services you stopped using

MARGIN
Vendor rate creep

Rates that moved without anyone telling you

OPERATIONS
Capacity ceiling

Whether you could even take more work

STRATEGIC
Owner pay reality

What you take out against what the job is worth

STRATEGIC
Seasonal pre-positioning

February raised in October, when you can act

RISK
Vendor concentration

One supplier holding the whole operation up

OWNER
Owner hours

Where your time goes and what it actually pays you

LOOP
Forecast accuracy

PIRP graded against its own predictions

MARGIN
Price elasticity

How your own customers respond to your price

BILLING
Unbilled work

Jobs delivered with no invoice attached

LEAKAGE
Duplicate payments

The same vendor bill paid twice

BILLING
Collection drift

Customers whose payment behaviour changed

OPERATIONS
Quote conversion

Close rate, time to quote, quotes going stale

DEMAND
Ad spend efficiency

Cost per lead drifting, campaign by campaign

CUSTOMER
Repeat rate

First purchase to second, and what happens after

RETAIL
Inventory velocity

Sell-through, dead stock, stockout risk

OPERATIONS
Per-crew economics

Revenue, utilisation, jobs against estimate

MARGIN
Discount erosion

Codes still live long after the campaign ended

QUALITY
Books health

Whether the data is clean enough to judge at all

QUALITY
Data freshness

A sync that silently stopped, caught immediately

LOOP
Self-closing findings

Problems that resolved, and why they resolved

BILLING
Unbilled work

Jobs delivered with no invoice attached

LEAKAGE
Duplicate payments

The same vendor bill paid twice

BILLING
Collection drift

Customers whose payment behaviour changed

OPERATIONS
Quote conversion

Close rate, time to quote, quotes going stale

DEMAND
Ad spend efficiency

Cost per lead drifting, campaign by campaign

CUSTOMER
Repeat rate

First purchase to second, and what happens after

RETAIL
Inventory velocity

Sell-through, dead stock, stockout risk

OPERATIONS
Per-crew economics

Revenue, utilisation, jobs against estimate

MARGIN
Discount erosion

Codes still live long after the campaign ended

QUALITY
Books health

Whether the data is clean enough to judge at all

QUALITY
Data freshness

A sync that silently stopped, caught immediately

LOOP
Self-closing findings

Problems that resolved, and why they resolved

MARGIN
Margin by service line

Revenue with labor and materials landed on it

CUSTOMER
Lapsed customers

Gone quiet against their own historical cadence

STRATEGIC
Wealth gap

What this business is worth to you, and the distance

RISK
Customer concentration

How much of you depends on one name

CASH
Obligation calendar

Licenses, bonds, insurance, registrations, covenants

DEMAND
Review velocity

Rating trajectory before the rating moves

CASH
Working capital cycle

Days from paying for materials to being paid

DEMAND
Local search intent

Calls, directions and clicks before they become jobs

OPERATIONS
Owner time value

Hours only you can do against hours you shouldn't

LOOP
Commitment measurement

What you accepted, and whether it worked

LOOP
Missing information

What PIRP needs from you, and what it unlocks

MARGIN
Margin by service line

Revenue with labor and materials landed on it

CUSTOMER
Lapsed customers

Gone quiet against their own historical cadence

STRATEGIC
Wealth gap

What this business is worth to you, and the distance

RISK
Customer concentration

How much of you depends on one name

CASH
Obligation calendar

Licenses, bonds, insurance, registrations, covenants

DEMAND
Review velocity

Rating trajectory before the rating moves

CASH
Working capital cycle

Days from paying for materials to being paid

DEMAND
Local search intent

Calls, directions and clicks before they become jobs

OPERATIONS
Owner time value

Hours only you can do against hours you shouldn't

LOOP
Commitment measurement

What you accepted, and whether it worked

LOOP
Missing information

What PIRP needs from you, and what it unlocks

The one nobody else measures

You know what you pay
everyone else. What does
the business pay you?

Every hour you put in has a cost, and almost none of it appears anywhere in your books. PIRP tracks your hours against what you actually took out — and separates the work only you can do from the work you're doing because nobody else is.

TWO TAPS A DAY

Log hours from your phone at the end of the day, or drop in a weekly estimate. That's the entire input.

THE REAL RATE

Hours in, against salary and distributions out. The number most owners have never seen and can't unsee.

WHAT IT COSTS TO KEEP

Hours that could be bought at a market rate get priced. That's your first hire, costed in advance.

PIRPOWNER HOURSAPR – JUN
WHAT THIS QUARTER PAID YOU, PER HOUR$46.81611 hours in · $28,600 taken out
On the tools214hAdmin & invoicing168hQuoting & follow-up96hOnly you can do it133h
Hours you could buy on the market382h
What that would cost you$11,240
Your rate on the hours only you can do$125/hr
Squawk
Six of every ten hours you worked could be bought for $18 an hour.
A part-time admin hire at 20 hours a week returns 260 of them a quarter — and pays for itself against your own rate before the second month.
When you do have a question

Ask the way you'd
say it out loud.

No report builder, no filters, no pivot table. PIRP answers from figures it already computed off your books, and puts the source underneath every one of them.

WON'T GUESS

If your data can't support an answer, PIRP tells you that instead of producing a confident number.

REMEMBERS

Ask about last spring and it knows what you decided, what it predicted, and what actually happened.

RUNS SCENARIOS

Raise prices 8%, add a second crew, drop a service line — modelled on your numbers, never a template.

PIRPASK PIRPSESSION · 06:11Z
Ask anything about your business…
↑
Where you actually are

You're not at a desk.
Neither is PIRP.

On a roof, in the van, behind the counter. The briefing finds you, and every decision you can make on a laptop you can make with your thumb.

6:04LTE ▮
6:04
Tuesday, August 26
PIRP.now

Three things landed since Thursday.

The first two are the same billing problem — $9,240 sitting unbilled.
6:04LTE ▮
PIRPDAILY PIRPSYNCED 06:00Z
Cash is on track. Three things need you.
Two of them are the same billing problem.
Cash runway
74 days
↗ +11 SINCE MARCH
Squawk
Nine July jobs never invoiced — $9,240.
One problem, nine instances.
Squawk
Drain cleaning negative, last three jobs.
$46K a year.
Clearance
Reconciliation 62 days old.
Blocking margin verdicts.
In flight
Deposits over $2,500.
Measuring to April 30.
6:05LTE ▮
PIRPSQUAWK1 OF 4
$9,240 of finished work was never invoiced.
Nine jobs completed between July 2 and July 28 have no invoice attached. Nobody owes you this yet — nobody has been asked.
If you invoice this week
+9 days
↗ OF CASH RUNWAY
Traced to
9 JOBBER JOBS · NO MATCHING QBO INVOICE
Accept
Later
Ask PIRP about this
It comes to you

One notification when something can't wait. Everything else waits in the queue for when you sit down.

Decide with your thumb

Accept, decline, or push it out — every action writes to the same record your laptop reads.

Nothing to install

It runs in the browser on any phone. Add it to your home screen and it behaves like an app.

Where the numbers come from

Every number traces back
to a line in your books.

PIRP does not estimate, round, or fill a gap with something plausible. When the data can't support a verdict, it says nothing rather than hedging. That's how it's built, not a promise in the marketing.

Figures computed off your ledgerAlways
Estimated or inferred numbersNever
Books too messy to judgeStays quiet
Every claim traceable to a sourceAuditable
PIRP's own forecast accuracyPublished to you
What makes it different

A coach tells you what to do.
PIRP tells you if it worked.

01 · PROPOSE

Here's the problem

Named, sized in dollars a year, traced to the jobs or accounts it came from.

02 · COMMIT

You decide

Accept it, make it a goal, or decline it. A decline sticks until the number moves.

03 · MEASURE

The window runs

PIRP already recorded what it expected and by when. Then it waits.

04 · REPORT

What happened

Predicted against measured, on your own numbers. Including the misses.

Jet Card

The more you use it,
the more it does.

PIRP runs on miles. You earn them by doing the things that make PIRP work better — and you spend them on the heavyweight stuff: scenarios, deep analysis, and reports you'd otherwise pay an accountant to build.

PIRPPIRP.
MILES AVAILABLE2,480
RATINGINSTRUMENT
MEMBER SINCE2026 · 0001

Ratings are earned,
never bought.

Each one unlocks more of the product — deeper report classes, more scenarios, earlier access to what's coming next.

Student
Private
Instrument
Commercial
ATP
EARN
Answering a Clearance+50
Accepting a change+100
Completing one+250
A change that measures positive+500
Connecting a new system+400
Books health improving+300
SPEND
Run a scenario150
Deep dive on one problem400
Quarterly standing report600
Lender-ready package1,200
Full business checkride2,000
What your business is worth1,500

The watching is never metered. Your briefing, the checks, the hazard alerts and the measurement all run every day whatever your balance is. Miles only buy the extras — and a monthly allowance lands with your subscription, so most owners never buy any.

Trust your instruments.

Start with what you believe is true.

Preflight asks what you think is true about your own business, then shows you where you're right and where you're not. Four minutes, and you'll know whether the rest of this is worth your time.

Take Preflight ↗Log in

NO CARD · NO CONNECTION · NOTHING TO INSTALL

PIRPPIRP.
PIRP.APP · GUIDED BUSINESS INTELLIGENCE LLC